Raja Chandra Pratap Varma AKA King (Nagarjuna Akkineni) hails from a royal family, having taken over the legacy and riches after the death of his father Raja Ravi Chandra Varma (Sobhan Babu). King has a younger brother Ajay (Deepak), mother (Geetha), maternal uncle (Dharmavarapu Subramanyam) and his late father’s three sisters, who are married. Their husbands are (Jaya Prakash Reddy, Krishna Bhagawan, Sayaji Shinde).
The uncles steal money, which is for the workers. They make it look as though the employee Chandu is responsible. King believes and fires Chandu. Suddenly, King knew that the uncles hid the money in their room. He kept quiet because of his other family members. He didn’t want to ruin his family’s honor. King and his uncles have to apologize to Chandu. King’s uncles are jealous of his power. King’s brother gets kidnapped by henchmen of a rival businessman named Bhagat. King rescues his younger brother. King’s late dad’s sisters’ husbands plan to kill King indirectly. This planned day arrives and King goes away on a business trip where he meets his bodyguard Munna and another employee, Swapna (Mamta Mohandas). Before King leaves airport, this mysterious guy is after King. A few days later, King and Swapna are discussing something next to a graveyard. Same mysterious Guy from airport tries to shoot King, but misses. King chases Shooter to graveyard, but Shooter suddenly disappeared. Munna calls King’s cellphone. King tells Munna that he’s in a graveyard. Munna asks, “Are you Ok?” King says, “I’m ok.” Unfortunately, Swapna shoots King from behind. King sees Swapna’s face. King realizes that Swapna was working with Shooter. Swapna shoots King again. King’s presumed dead. Munna tells Police that King went missing. At least 1 day later, when Police takes Munna to Hospital Morgue, a Dead Body looks like King. Munna lies to Police that None of the Corpses is King’s body. 2 of the 3 evil uncles say that the 1st evil uncle’s responsible for King’s disappearance. 1st evil uncle escapes and it’s assumed that he’s responsible. Mother believes that King’s safe.
Another story thread is incorporated through the introduction of gangster Bottu Seenu (Nagarjuna Akkineni), who falls in love with a singer Shravani(Trisha). Shravani does not care for a wastrel like Bottu Seenu so Bottu Seenu poses as a software engineer named Sarath to impress her. Bottu Seenu meets real Sarath(Sunil). Shravani’s elder brother Gnaneswar (Srihari) knows Bottu Seenu, but he would get mad at Bottu Seenu loving Shravani. Bottu Seenu pretends to be Sarath who wears tie, shirt, and pant, Srihari gets fooled too. Real sarath imposes Bottu Seenu in front of a cop by mistake. Cop mistakes Sarath as Bottu Seenu and beats him up really bad in a hilarious way. Meanwhile, the 1st evil uncle sends goons to look for King, thinking he’s still alive. They run into Bottu Seenu, who thrashes them. Same 1st evil uncle proposes a deal to Bottu Seenu, and asks him to pose as King and return to the palace. After Munna informed King’s family that King disappeared, 1st evil uncle tried to escape but he got picked up by Munna.