The storyline is pretty simple, Ranbir falls in love with Anushka, after few meeting, especially when he breaks up with his then girl friend Lisa. Anushka doesn’t reciprocate the same, she thinks of him more of her BFF as she thinks relationships don’t last while friendship last forever based upon her previous relationship. One fateful day, Anushka meets Fawad. Fawad had broken her heart in the past, so he tries to woo her back. Anushka falls for him and gets married to him, while Ranbir’s heart breaks.
Enters Aishwarya, a divorcee and a poet, she finds Ranbir entertaining and gets in ‘No Strings Attached’ kind of relationship with Ranbir. Aishwarya’s ex husband is SRK, who tells Ranbir how he still loves her and all about one sided love. Ranbir remembers Anushka once again he invites Anushka for dinner with Aishwarya. Post dinner Aishwarya realizes Ranbir cannot love her like he loves Anushka, so she breaks up with him. Disheartened Ranbir tries to get Anushka, but he fails. Years later he meets Fawad and who tells him that Anushka had already left him few years back. Ranbir searches Anushka and finds her only to know she is fighting with cancer. Finally Ranbir lives along with Anushka, tries to convince her to love him back like he loves her, but cannot succeed even till the end.