Phullu the titular character (portrayed by Sharib Hashmi) that’s the typical good guy. Hashmi tries a little too hard with the accent and the act. Phullu’s mother sells quilts because he doesn’t have a job. He helps out his mom by procuring all the raw material for the quilts from the nearby town. In addition, he also picks up all the other stuff the women in his village may need from there.
When Phullu gets married, he realises that his wife keeps taking away pieces of red cloth from the material he gathers for the quilts. He wonders about it, but doesn’t connect the dots as he knows nothing about menstruation. Nether his wife or mother explain the concept to him.
The women in his life also want Phullu to move to a big city and find work. But he’s adamant about staying back in the village.