Vijay Krishna (Sai Dharam Tej) is a guy who is called a loser because of bad luck and due to lack of social skills. He is often misunderstood and rejected by everybody except for his father Narayana (Posani Krishna Murali). He is an intelligent graduate who has an idea for an app to help people in road accidents and looks for investors. He is in a relationship with Lahari (Kalyani Priyadarshan) but he lies to her that he doesn’t drink and never mentions that he works at a TV repair shop for part-time and only mentions that he is working on a project.
Vijay pitches his idea but is insulted by Janardhan (Brahmaji) for calling him unfit to complete his project. Vijay challenges Janardhan in front of his staff arrogantly. Lahari finds out the truth with the help of her friend Swetcha (Nivetha Pethuraj), who also listens to Vijay’s pitch, breaks up with Vijay.
Swetcha gives him a chance and takes Vijay to Mumbai where he completes the project.